It was talking my cousin sometime ago and I was fascinated to hear about his mornings, from the time he wakes up to the time he leaves for work. His narration got me thinking of my mornings and that of the members in my household. We have all heard about the strange rituals some of the sports celebrities perform before, during and after their games. It is amazing how every one of us have such a unique and yet eternally repetitive behaviors, whether it is by day part, week days, monthly or even annually.

In today’s world of User Generated Content, super segmented mediums of communication (Blogs, Podcasts, Videocasts, etc.) the brand manager has little executional control over the brand itself. What he or she drives is the strategy the road map to steer the brand towards the direction where we want the brand should go.