It was talking my cousin sometime ago and I was fascinated to hear about his mornings, from the time he wakes up to the time he leaves for work. His narration got me thinking of my mornings and that of the members in my household. We have all heard about the strange rituals some of the sports celebrities perform before, during and after their games. It is amazing how every one of us have such a unique and yet eternally repetitive behaviors, whether it is by day part, week days, monthly or even annually.

In today’s world of User Generated Content, super segmented mediums of communication (Blogs, Podcasts, Videocasts, etc.) the brand manager has little executional control over the brand itself. What he or she drives is the strategy the road map to steer the brand towards the direction where we want the brand should go.

New Product Sales Forecasting
by
Jerry W. Thomas

The development and introduction of a new consumer packaged product is an inherently risky venture. Many corporate executives’ careers have foundered on the rocks and shoals of new product launches.

Knowing all of you subscribe to "cool news of the day", I thought this article about "Making Market Research Cool" would be of interest. Any thoughts you have on how to help me continue this agenda would be much appreciated.

Unconventional wisdom for Creating Conference
Programs as Value-Added Marketing Tool- by Joan Mansbach, President, Mansbach Creative

What two facts about marketing today do we know for sure? First, we live in an age of information hungry marketers, the other is the critical importance of being customer-centric and delivering a positive experience at every touchpoint.

So how is business approaching these two marketing benchmarks?

An interesting one from AdAge: