Joan Mansbach launched Mansbach Creative after holding a variety of key positions in leading agencies and marketing departments of major corporations, including Macy’s East and Schieffelin & Co. She has conceived new businesses and successfully launched and reinvented brands enabling clients to increase revenues and expand their customer base. She is an award winning writer and ghost wrote the book, “Image and You: Getting To The Heart of It” for one of New York’s foremost image consultants.