Martin Bishop is Director of Brand Strategy at the San Francisco office of Landor Associates. Based on over 20 years of marketing experience with both global industry leaders and start-up companies, he has developed specific expertise in addressing client's needs in the areas of brand architecture and portfolio strategy.

At Landor, Bishop has worked on strategic branding programs for a broad range of clients including: GMAC, Textron Fastening Systems, Abbott Diabetes Care, Belkin, Brocade, Starz Entertainment and Wal-Mart.

Prior to joining Landor, Bishop was at Nestles for twelve years. As the Divisional Vice President of the coffee business, he led a successful brand revitalization project on Tasters' Choice. He also helped develop global brand guidelines for Nescafe and managed the Coffee-mate business.

Martin has an MBA from the UCLA Anderson Graduate School of Management and an MA from the University of St. Andrews in Scotland. He is a member of the British American Business Council.