Al Wittemen is managing director for retail strategy at Tracy Locke, leading retail and shopper marketing efforts. Over his 30-year career, Al has worked in co-marketing, account-specific strategic marketing, in-store advertising and promotion, and direct management in sales and marketing.

Wittemen joined TracyLocke in June 2004 from his own specialty retail branding company, the Retail Performance Group. He also worked at a variety of agencies including the Ryan Partnership.

The first half of his career was spent on the client side, for companies such as Heinz, Swift and Guinness, where he built a career in sales, sales planning and marketing, as well as working with key retailers.

TracyLocke, part of the Omnicom Group, maintains headquarters offices in Dallas and Wilton, Conn.