Virgin America expands loyalty program with a first. (more)
Coca-Cola Great Britain has launched the "diet Coke" Silver Room, designed to appeal to a new generation of "diet Coke" drinkers. (more)
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"You can get straight A's in marketing and still flunk ordinary life." ~ Paul Newman to Lee Iacocca after his Ford Pinto caught fire. (more) |
Big chains fatten up their low-price offerings to capitalize on diners hit by a bad economy. (more)
An Australian zoo has dropped an ad campaign offering free visits to people with ginger hair to highlight the plight of orang-utans. (more)
More fliers go for extra mile. (more)
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Most of what happens in marketing is not relevant, but it doesn't have to be that way. Why not? (more) |
A pub promotion urging women to remove their underwear in return for a $50 drink card has been banned. (more)
A US man who loves Big Macs has eaten 23,000 in 36 years and has kept every receipt to prove it. (more)
Starbucks says more discounts, promotions coming. (more)
Leases are falling out of favor, which is bad for import brands. (more)
An Alabama woman has sued Apple, stating that the 3G iPhone doesn't live up to Apple's claims of "twice as fast." (more)
Heads, hearts, and hands: All play a unique role when it comes to brand loyalty and consumers. (more)
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For Olive Garden, the matter of "rogue ambassador" Kendra Wilkinson has become one spicy meatball, reports Rebecca Dana in the Wall Street Journal. (more) |
A Los Angeles fixture, the 99 Cent Only Store, will be raising prices on some items, voiding their long-standing slogan of "Nothing Over 99 Cent, Ever," and breaking the hearts of some 99-Cent loyalists. (more)
Hybrid car owners are some of the most loyal in the U.S. market, with nearly half purchasing a vehicle of the same make when they buy another car. (more)
Starbucks is turning to loyalty programs and promotions -- including a recently launched Denver test -- to rally flagging customer support and counter its recently sluggish sales. (more)
One hundred sixty men and women from 23 countries have participated in the 10th annual sauna championships in Finland. (more)
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One thing in particular separates the winners from the losers at retail, reports Jayne O'Donnell in USA Today. (more) |
Scott Goodson"Founder, CEO and Chief Creative Officer of StrawberryFrog. Once u..."
Chris Hoyt"Originator of co-marketing, a process by which leading manufactur..."
Jon Kramer"An acknowledged leader in helping marketers address the challenge..."
Martin Bishop"Martin Bishop is Director of Brand Strategy at the San Francisco ..."
