Virgin America expands loyalty program with a first. (more)

Coca-Cola Great Britain has launched the "diet Coke" Silver Room, designed to appeal to a new generation of "diet Coke" drinkers. (more)

Love to shop? Big Myer is watching. (more)

Magazine for Disney fans to launch. (more)

Big chains fatten up their low-price offerings to capitalize on diners hit by a bad economy. (more)

An Australian zoo has dropped an ad campaign offering free visits to people with ginger hair to highlight the plight of orang-utans. (more)

More fliers go for extra mile. (more)

A pub promotion urging women to remove their underwear in return for a $50 drink card has been banned. (more)

Hydrox come back for its 100th birthday. (more)

A US man who loves Big Macs has eaten 23,000 in 36 years and has kept every receipt to prove it. (more)

Disney builds magical facilities for athletes of all ages. (more)

Microsoft touts CRM marketing makeover. (more)

Starbucks says more discounts, promotions coming. (more)

Leases are falling out of favor, which is bad for import brands. (more)

An Alabama woman has sued Apple, stating that the 3G iPhone doesn't live up to Apple's claims of "twice as fast." (more)

A century after introduction, Hydrox cookies are back. (more)

Google and Apple climb the customer-satisfaction polls. (more)

Heads, hearts, and hands: All play a unique role when it comes to brand loyalty and consumers. (more)

A Los Angeles fixture, the 99 Cent Only Store, will be raising prices on some items, voiding their long-standing slogan of "Nothing Over 99 Cent, Ever," and breaking the hearts of some 99-Cent loyalists. (more)

Hybrid car owners are some of the most loyal in the U.S. market, with nearly half purchasing a vehicle of the same make when they buy another car. (more)

Starbucks is turning to loyalty programs and promotions -- including a recently launched Denver test -- to rally flagging customer support and counter its recently sluggish sales. (more)

One hundred sixty men and women from 23 countries have participated in the 10th annual sauna championships in Finland. (more)

Ad spending forecast to shift more to direct marketing. (more)

Thieves skim credit card data at fuel pumps. (more)

Morning customers get afternoon discount at Starbucks. (more)

Younger generation of customers are less loyal to banks. (more)