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Loyalty

Citizenship Branding

Scott Osman, Landor
Loyalty grows when brand values and strategy align.  By Scott Osman. (more)

 

Leading with Loyalty

Zain Raj, Euro RSCG Discovery
Brand rituals build loyalty and drive growth. By Zain Raj. (more)

Stand By Me

Dori Molitor, WomanWise
A year ago we were angry.  Now we'd like some tender, loving care. By Dori Molitor. (more)

 

Real-Time Loyalty

Richard Guha, Brand Max Equity
Green Hills Market
builds loyalty where the shopper, product and store converge. By Richard Guha. (more)

 

Precision, Prudence & Passion

Masha Sajdeh, Nick Jones, Arc Worldwide
A study of multichannel shoppers yields valuable insights. By Masha Sajdeh and Nick Jones. (more)

Shopping for Value

Al Wittemen, TracyLocke
Let's give shoppers more value than they pay for.  By Al Wittemen. (more)



High Fidelity

Loyalty Roundtable
A roundtable with Richard McDonald of Fender, Steve Rotterdam of DC Comics, Peter O'Reilly of the NFL, Joe Dobrow of Sprouts  and Spencer Hapoienu of Insight Out of Chaos. (more)

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