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Chris HoytHoyt & Company
"Originator of co-marketing, a process by which leading manufactur..."
Martin BishopLandor Associates
"Martin Bishop is Director of Brand Strategy at the San Francisco ..."
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Martin Bishop's Profile
Martin BishopCompany: Landor AssociatesWeb Address: http://www.landor.comExpertise: Innovation Last Active: August 31, 2009, 4:08 pm Connect: 1001 Front Street
San Francisco, CA 94111 usPhone: 415-365-1700 About Me
Martin Bishop is Director of Brand Strategy at the San Francisco office of Landor Associates. Based on over 20 years of marketing experience with both global industry leaders and start-up companies, he has developed specific expertise in addressing client's needs in the areas of brand architecture and portfolio strategy.
At Landor, Bishop has worked on strategic branding programs for a broad range of clients including: GMAC, Textron Fastening Systems, Abbott Diabetes Care, Belkin, Brocade, Starz Entertainment and Wal-Mart.
Prior to joining Landor, Bishop was at Nestles for twelve years. As the Divisional Vice President of the coffee business, he led a successful brand revitalization project on Tasters' Choice. He also helped develop global brand guidelines for Nescafe and managed the Coffee-mate business.
Martin has an MBA from the UCLA Anderson Graduate School of Management and an MA from the University of St. Andrews in Scotland. He is a member of the British American Business Council.
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