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Mitchell Blum's Profile

Mitchell Blum

Company: Marketing Drive

Web Address: http://www.marketingdrive.com

Expertise: Strategies

Last Active: August 24, 2009, 2:14 pm

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116 Huntington Drive, 12th Floor Boston, MA 02116-4342 us

Phone: 617-368-6700

About Me Vice president, strategy and planning at Marketing Drive, provides strategic direction that helps brands realize their full potential. Expertise: Package goods, QSR, food, spirits, telecom. Since the late 20th century, Mitch has had the good fortune to hone his marketing skills while working on behalf of some of the most prominent brands in the world. At Marketing Drive, Mitch provides strategic direction for all of the agency’s clients, including Pernod Ricard, Novartis, ExxonMobil, Welch’s, Lindt, Dannon and Energy Star. While at Arnold Advertising, Mitch worked with Verizon on a variety of products and services, including the introduction of long distance service in Massachusetts. He also worked with several McDonald’s Owner/Operator Co-ops to develop and execute retail and promotional tactics, including the highly successful launch of McDonald’s premium blend coffee. With Mullen Advertising, Mitch worked on the launch of the Monster.com brand during the 1999 Super Bowl with the award-winning television spot, “When I Grow Up.” He also helped to develop and execute The Dexter Shoe Company’s first national retail promotion – a Father’s Day sweepstakes with Sports Illustrated and Major League Baseball. Through these experiences and more, Mitch has learned the key elements that go into building strong relationships, driving profitable sales and enhancing brand value. Mitch lives on the North Shore of Boston with his wife and two children. In between play dates and karate lessons (for the kids) he spends his time listening to music and thinking about funny things.

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