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Patrick Meyer's Profile

Patrick Meyer

E-mail:pmeyer@marketinghub.com

Company: Now Inc.

Web Address: http://www.nowinc.net

Expertise: Innovation

Last Active: December 18, 2008, 12:26 pm

Connect:

140 East 63rd St. , Suite 15C New York, NY 10021 us

Phone: 646-620-6618

About Me Patrick Meyer is CEO and founding partner of NOW, a consulting firm dedicated to driving business growth through innovation. NOW Inc. was recently covered in The HUB on Innovation As The Performance Accelerator and their approach for brands including Miller, VW, Jim Beam Brands, Daimler Chrysler, and beyond. Previuosly: The Founder/CEO of one of marketing's most successful consulting firms with over 9 years of 35% year-on-year growth well as a close adviser to the top CMO's/CEO'S leading the world's top brands (Coke, Sprite, , Virgin Mobile, Miller Lite, Jeep/Dodge/Chrysler, etc.) on how "to aggressively drive business growth". Patrick has been one of the CEO's behind advertising/marketing's leader, WPP - building/running its "growth focused marketing consulting company" - Fusion 5. Clients have retained Patrick and his USA/Global teams to identify and action major growth strategies within large companies and challenging industries/markets they compete in. This includes CMO led efforts - new products, brand revitalization, global brand building, channel/customer growth, marketing/agency organizational upgrading, acquisition assessment/strategy, etc. The marketing industry is waiting for the "new marketing model" to be unveiled 04-04-04 in Advertising Age and following weeks to select CEO's/CMO's-thru two new companies-NOW! Inc. and Ignite. With his longtime friend/business partner Robin Austin (and Mickey Farley/Elissa Moses)-his next adventure is as a Founding Partner and CEO of NOW Inc. Their focus: to help CEO's/senior clients (and their internal/external org.) re-connect their business model to where the consumer has/is shifting to. He comments:" The NOW Consumer Demands A NOW Business Model (and NOW Brands)" His prior background: 1994-2000: Founder/CEO Fusion 5 1987-1994: Senior VP/ Partner Marketing Corp. of America (MCA) 1985-1987: VP Marketing RJR/Nabisco 1984-1987: Director of Marketing, Brand Coca-Cola (North America), The Coca-Cola Company 1981-1984: Director of New Products, The Coca-Cola Company (for Sergio Zyman) 1978-1980: various brand management positions, The Gillette Co. /Personal Care Division Educational background: MBA Fordham 1978; BS Business Administration Villanova University 1974; with scholastic honors Past leadership roles for Fortune 200 Companies (extending over the last two decades): Business Turnaround--Ford Small Car business including launch of Ford Focus--car of the year two years in row Re-stage/revitalization of a series of brands--including PowerAde, Sprite and Brand Coke RJR Tobacco--Business turnaround-Salem Daimler Chrysler--3 year revitalization plan for Jeep/Dodge/Chrysler including insight/strategy/product development/innovation/ long-term scenario planning/regional activation and organizational strengthening SAB MILLER - Brand insight/strategy and restage of Miller Lite - and rebuilding of core brand business-including "Good Call: Low Carbs"-and resulting business turnaround (1st growth in 20 years) He has also been on the Board of Directors for worldwide consulting leader Added Value (part of Tempus) and senior executive within WPP Kantar Group, consulting/research companies. In addition, he is involved in a number of additional ventures: He is "The Marketing Insider" on weekly radio talk show The Advertising Show Member of the Board of Directors-Starlite Media-a new form of retail media in the top 10 USA markets New beverage venture/development thru Ignite and strategic partners

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