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Russ Meyer's Profile

Russ Meyer

Company: Landor Associates

Web Address: http://www.landor.com

Expertise: Identity

Last Active: December 17, 2008, 7:33 am

Connect:

1001 Front Street San Francisco, CA 94111 us

Phone: 415.365.1700

About Me Russ Meyer is the Chief Strategy Officer at the San Francisco office of Landor Associates. He leads and assists in finding solutions to brand strategy and identity problems. Clients have included Charles Schwab, The Walt Disney Company, Hewlett-Packard, Procter & Gamble, Intel, PepsiCo, Microsoft and Andersen Consulting. Meyer has also leveraged Landor’s expertise in mergers and acquisitions to assist in the creation of identities for high-profile mergers such as BP/Amoco/ARCO, Bell Atlantic/GTE, Shell Oil/Texaco/Saudi Refining and Compaq/Digital/Tandem. In his prior role as Director of Verbal Branding and Naming, Meyer assisted clients with branding and marketing strategies, as well as creative naming development and nomenclature work. He managed programs for clients such as Andersen Consulting, Apple Computer, AT&T, Bayer, Electronic Arts, Lucent Technologies, Microsoft, Philips Electronics and Rockwell International. Meyer has been quoted in Advertising Age, the New York Daily News, BusinessWeek and CMO magazine, and has appeared on CNBC’s Squawk Box, CBS’s MarketWatch and KPIX’s CBS5 Evening News in San Francisco. He has been a guest lecturer on branding at the University of California’s Haas School of Business and is the coauthor of Beyond the Fourth Wall: Marketing for Non-Profit Theaters. Meyer holds an MFA in design from Northwestern University and an MBA in Management from the Kellogg Graduate School of Management at Northwestern University.

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