As a brand manager, it’s common to manage several teams simultaneously while overseeing multiple brands. Things are bound to get mixed, misplaced, and even lost.
Your team can easily get confused among important documents, including contracts, communications, briefs, and sensitive company information. This can be overwhelming and negatively impact the quality of service you provide to your clients.
Lariat assists you in becoming more structured and efficient in your operations. By keeping all of your digital resources in one location, your team will be more productive than ever before.
A brand manager working at an agency was given the brief for topical day posts from all the brands they handled. After working for almost two weeks, finally, the communication routes and themes were determined, and everything was ready to be posted the next day. However, during the asset cross-verification process, the manager discovered a miscommunication between teams, resulting in a mix-up of briefs for two different brands. As a result, the manager had to work overnight to create new creatives for the affected brands.
With Lariat, all of this extra load could have easily been avoided. Lariat cuts down the potential for miscommunication due to several features that ensure all teams are working on the right track.