Life of Chain Stores
With Lariat DAM
Chain your operations ‘round the globe
Chain store operations are sometimes complicated. Your store owners have to make sure that the chain stores’ marketing aligns with the company values and brand. You need to ensure that the chain is meeting its goals and staying competitive in the market.
Managing your stores across different countries calls for various marketing tactics popular amongst their target audiences. This includes understanding consumer behavior, competition, and any regulations or laws that may impact the business.
You also have to handle multiple dealers and supply chains to handle a global network of stores. To keep everything aligned and make everyone accessible to their needed assets anytime they want, they need a system that makes it all possible.
Strengthening
your global asset footprint
Location-specific activities for team synergy
Take data-driven decisions
Watermarking for your intellectual property
Grant permissions on a need-to-know basis
Exhibit thoughtfully curated collections
Stay true to your brand
Minimum chaos, maximum impact
Without Lariat DAM:
A famous burger joint wants to roll out a Christmas campaign. Their chain stores are located in almost every country, and each country has its own social media page. Different ideas were presented, some disapproved, some shortlisted. The campaign received a lot of attention on social media as offers were only available on these pages. The process of finalizing the campaign was a lengthy one, with many documents and assets involved. In handling such a global-scale operation, mistakes are bound to happen. Let's just say there were a few hiccups along the way. Files misplaced, details mixed up. The campaign did cause some tough times and heavy headaches for the team.
With Lariat DAM:
But hey, they could’ve made it less complex and more organized with Lariat. With its location-specific insights, version monitoring, customized sharing, and access permissions, things could have been a lot easier.