Consumer brands are often widespread across the whole country, if not globally. For such a large-scale business, it’s implied that one has to manage a huge inventory which can get difficult.
Every product has its own bunch of digital assets, and new product launches just keep piling on top of them. Research documents, consumer behavior analysis, goods documents, quality check guidelines, and whatnot!
All of these assets have to go through different teams and channels, from R&D and Manufacturing to Testing and Market Distribution. Enter Lariat. Lariat works like a labeled and organized (digital) warehouse for your stored goods (digital assets).
The winter collection of a renowned clothing line was about to go live. There were men, women, and kids' collections, each with a bunch of articles to be sold. With so many documents, from R&D to consumer analysis to specifications, it all started to seem daunting for the team. Some of the documents were misplaced, and the launch was quickly turning into a disaster. The team was left without a direction to go through.
With Lariat, the social media managers could have approached their work with confidence. Clear instructions could have kept them from feeling overwhelmed by the assets to be managed and helped ensure that schedules and page formats were not messed up.