The finance industry highly depends on people’s trust in any company. They are also required not to make false promises about any investment, which is why it’s crucial to keep all their digital assets in check and organized.
Every marketing material should go under a scanner by the senior members of the team to ensure things are going and said in the right direction.
Lariat comes in handy to collaborate with team members globally to keep them in the loop with everything that will be live for the audience to see. The senior officials can thoroughly check the assets for any mistakes.
A trading company is planning to launch a service that allows customers to invest in Bonds and GEC. The minimum investment required by the customers is decided internally and has been changed several times. The marketing process is to be done in three steps– Teaser, Reveal and Live. All the assets are made, but due to decisions being changed, there are a lot of alterations to the assets. Different formats are to be used. The launch dates are going to be different for different countries to get the best outcome. It can get stressful; the right assets can be hard to search for due to too many iterations.
With Lariat, organizing such a launch campaign would be a piece of cake. The team can collaborate easily from multiple locations, and the correct versions of the assets can be made accessible quickly and directly to the relevant person with the required alterations.