The hospitality industry functions on customer satisfaction and response. You know how important it is to attract and retain your customers.
If you successfully highlight the services you offer, the amenities, and the ambiance your guest will get, you can get a wonderful client base. For this, you need a good marketing strategy in place.
But managing marketing efforts for properties spread across the globe can be challenging. One major problem facing the industry is the lack of standardization and interoperability. Well, your asset organization Butler, Lariat, can be your confidant in making your team’s work easy and productive.
A renowned hotel brand recently opened its doors to exciting new locations, expanding its reach and offering even more luxurious options for travellers. Let’s see what their launch week looked like! Their social media manager was faced with the overwhelming task of managing the digital assets and data for all three hotels. With the launch of each new location came an opportunity to showcase the hotel's unique offerings and promotions on the main company page, as well as on location-specific pages. Unfortunately, there was a mix-up with one of the offers, and people misunderstood this on the day of the launch. Lots of disappointed customers arrived at the hotel and got denied the offer. All in all? Not a good start for the chain.
With Lariat, managing such an event would have been a breeze. The assets would have been sorted separately with different tags and sharing permissions specific to their location, avoiding any misunderstandings within the internal team. This ensures that every guest's experience is nothing but exceptional, every time.