Maddy Givens Profile-001

Press Release – Maddy Givens Named Director of Marketing

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The SaaS platform, built specifically for manufacturers, helps marketing and sales departments save both time and money as they more effectively manage marketing assets.

LOVELAND, CO—Lariat Marketing Hub—a new SaaS platform utilized for marketing asset management, sharing and collaboration—has recently named Maddy Givens as Director of Marketing.

Givens was promoted to Director of Marketing at LARIAT after serving as Dealer & Consumer Communications Manager within Lariat’s lead management platform for two years. Prior to that, she worked for a nonprofit in Southern California as Development Director and as a digital marketing specialist for a marketing firm.

“Maddy has proven herself as someone who gets things done. Combine that with her marketing background and solid history with Lariat, and she was a natural fit for this promotion,” stated Ryan Carey, Founder and President of the company.

Givens is a graduate of Biola University with a Bachelor of Arts degree in Communication Studies. As Director of Marketing of Lariat Marketing Hub, she will continue to oversee content strategy and marketing efforts of the innovative platform.

“I’m looking forward to seeing how we can grow Lariat Marketing Hub through our marketing efforts to enhance the experience of OEMs. I really believe in the mission of Lariat to make the lives of OEMs easier by streamlining their digital asset management. I’ve used other platforms in various other roles and am excited about where Lariat is going and what we offer. I’m really looking forward to seeing how we can continue to help the manufacturing community,” Givens said.

Maddy Givens and her husband, James, live in Tustin, California. She also enjoys event-planning, woodworking, and leatherworking on the side and serves as a member of the music team at her church.

About Lariat Marketing Hub

The Lariat Marketing Hub SaaS platform was built to help companies with multiple marketing and sales staff more easily and quickly manage and share brand assets. It uniquely tackles the management of both digital (logos, images, videos, etc.) and physical (brochures, wearables, p.o.p. materials) assets in one, easy-to-use, all-inclusive Marketing Asset Management platform. Research has shown that platforms like the Lariat Marketing Hub can literally save companies hundreds of hours and tens of thousands of dollars by offering one central platform for ALL of their marketing assets to sit online. For more information or a demo of the platform, visit the company online at

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