Sales and marketing professionals have to deal with internal teams and clients on a regular basis. They have tons of digital and physical data assets about companies they are dealing with, as well as those they seek to sell to.
Being in charge of marketing and managing various teams and documents can be a challenging task. It’s crucial to have a centralized platform to store and access all of your important assets, including brand guidelines, images, and critical documents.
Lariat helps you arrange all your assets in one place in the most sorted way ever. By having a user-friendly and organized platform like this, you can streamline your workflow, making it easier to achieve your business objectives.
An agency handling an ed-tech company recently hosted a tech fest that comprised a competition and an informational session. The marketing team was responsible for distributing all necessary information, such as the details of guest speakers, their stories, contest particulars, participant forms, etc. However, with writers, designers, and marketers all working on the same project, the collaboration turned into a bit of a jumbled mess. Due to a lack of transparency, copywriters frequently had to approach the marketing head for additional information, while the designers were continually seeking approvals after making adjustments. This led to a campaign that was excessively time-consuming and overwhelming.
Lariat could have been an invaluable asset to the team for handling such a project. By having a clear version control system in place, everyone could have worked together seamlessly without any confusion or unnecessary requests for assistance.
