Being in the food and beverage industry has its perks. Don’t perk up your eyebrows. You guys work with delicious food and have unlimited access to it; how do you even work? But let’s talk real now. It’s not all fun and games. With so many new food and beverage launches, it isn’t an easy task to stay organized.
Having so many assets at the same time can overwhelm you. It’s not just about the food. There are also product mockups, packaging, and marketing to worry about. And don’t forget about dealing with teams, distributors, and restaurants. The marketing for your product can be a tedious task, and the product launch month can be a nightmare.
Well, we are here to turn your product launch nightmares into dreamy success stories. Our Lariat DAM can help you manage all your marketing assets with ease and maintain your brand consistency no matter where your products are being shown. The features will give you food for thought of why you need a DAM for your business.
A well-known beverage brand was launching a limited edition for festivals and needed to create unique packaging for the occasion. The graphic designers came up with a design, but the sales team decided to release it in different colors for different locations. With all the marketing campaigns ready to go, the package design needed to be sent to the printers. But with so many colors and location wise-launch, the graphic designers and the distributors had heavy difficulty in coordinating.
Lariat could have made coordinating between different teams a breeze for this limited edition release. With features like on-the-go edits, team-specific access, and collections, the process could have been streamlined in a much smoother way. Say goodbye to coordination headaches with Lariat!