The technology industry has been on a high rope for a long time. It’s constantly evolving, pushing companies and their departments to stay ahead of the curve. Every company has to upscale itself to get efficient operations. With more and more employees working remotely, it is getting difficult to coordinate, in turn affecting employees’ productivity.
Product and website launches are a staple in the technology industry. The marketing of these needs to be on point. There are various collaterals and case studies that need to be published to reach the target audience and achieve the desired results.
And with technology companies branching out into other industries such as Fintech and Edtech, it can be difficult to market them efficiently. Lariat makes it easy to sort your assets, increasing your team’s productivity.
As a cutting-edge SaaS company prepared to unleash its latest innovation on the market, the marketing team was poised to take the industry by storm. But, B2B marketing can be difficult. Everything needed to be concise and to appropriately display all the product features. This campaign had a lot of assets, plans, and other collateral. Numerous case studies behind the product were carried out. The entire product team, from developers and designers to marketers, was deeply immersed in the project, poring over documents and assets in the lead-up to the launch. Although the launch went fine, it could have been better.
Now reimagine this campaign in a way that the process of collaborating and strategizing with the team was seamless and effortless. That's exactly what Lariat offers - with its team-based accessibility, advanced search filters, and more, it empowers a company to strategize and execute its marketing efforts like never before.