In 2020, many businesses were forced to send their employees home and begin establishing the Work From Home workforce that we have all grown accustomed to today.
Over the course of the following few years, as the world shut down, reopened, shut down, then began reopening back to what had previously been normal, businesses across the world have been faced with the challenge of deciding how to move forward with their employees. Do we bring everyone back into the office? Do we just shut the office down entirely and go completely remote? Do we allow employees to come into the office as they like and offer a hybrid option?
As a new normal of remote work has settled in, many companies have consciously chosen to continue remote working. This really opened the door for the creation and adoption of technologies that would make collaboration and communication as seamless as possible.
Without adequate infrastructure and the use of poor technology, remote working can be frustrating and can create unnecessary roadblocks in completing projects. With the use of SaaS (Software as a Service) platforms, local, national, and global brands can successfully optimize their workflows and embrace the teamwork of their employees no matter the zip code.
One SaaS product that is doing just that is a Digital Asset Manager (DAM).
Why Use a DAM?
Your digital data is precious.
When storing, organizing, and sharing digital files becomes a chore and your team members find it difficult to retrieve them in times of need, a DAM comes to the rescue.
When your teams are scattered, you need a central hub where you can store all of your digital files. Having all of your files distributed among email inboxes, Slack, Drive, the Cloud, etc., isn’t conducive to a consistent workflow.
A DAM, like Lariat’s marketing hub, creates a centralized place for all of your digital files and sets your team up for success in finding the right file at the right time. Without the fear of losing digital data, your team can access files from anywhere in the world.
If you don’t want to sacrifice team efficiency, communication, or company goals with various team members working remotely, keep reading for 6 benefits a marketing hub can have on your work-from-home experience for creative and marketing teams.
Benefits of a Digital Asset Management System When Working Remotely
Be it your production, sales, HR, or creative department, from executives to distributors and media agencies – all of your teams need access to brand files at some point.
When the process of storing business data and brand files is handled manually by those respective teams, huge storage costs can be incurred. Even with those additional storage solutions, though, tons of images and video files still get lost every year.
This can disrupt your business operations and can cost your creative team valuable time and resources.
A 2017 survey by Webtorials revealed that businesses lose $11,000 per employee every year due to ineffective communications and unorganized brand data. That was before a significant portion of the workforce began working from home. Imagine how that amount has increased with teams working outside of a central office.
Below are 6 ways a Digital Asset Manager can reduce those storage, simplify workflows, and keep your digital assets organized and centralized.
Organized Marketing Materials
Logos, product images, product videos, and sales presentations are some of the most valuable digital files that businesses like yours cannot afford to lose.
With a Digital Asset Manager, you can centrally and safely store these files as digital assets in a single location for any of your team members to access from anywhere in the world. With Lariat’s DAM, these files are stored with their metadata, keeping track of additional information you might need about each individual file.
Your marketing team can organize marketing materials across all domains, saving you valuable time and resources.
Eases Collaboration on Digital Projects
A marketing manager may feel overwhelmed with multiple requests for digital files. A secure online brand storage system, like Lariat’s DAM, enables seamless collaboration between internal and external remote teams, ensuring brand consistency. A DAM empowers your remote teams to effortlessly work together.
When your creative team is located in different areas of the country or across the world, they can easily access the same set of updated assets, contribute their input, and work together on a project as if they were all in the same office with a DAM. By creating a central, accessible platform for digital assets, a DAM system bridges geographical gaps, enabling your remote teams to collaborate effectively.
Get Data-Driven Insights
One of the key tools most DAM solutions offer is insights on the performance of your assets. This feature helps you make informed decisions based on data analysis and interpretation instead of intuition. The DAM examines and organizes your data with the goal of serving you, your team, and your customers better.
DAM insights enable a proactive approach to digital asset management. By analyzing the usage patterns of your assets among your teams in different regions, you can identify which types of assets are in high demand, which are seldom used, and how these trends vary over time or across teams in different markets. Such insights can guide your creative team to produce more of what works and less of what doesn't, optimizing your resources and boosting your ROI.
Keeping Your Brand Consistent
Digital assets are constantly evolving. The synchronization of different creative teams is extremely important as different teams could send conflicting information across various channels. To avoid ambiguity, a Digital Asset Manager provides a centralized data space to organize, find, manage, and create brand assets efficiently. It serves as the central command station of your brand.
But the power of a DAM in brand consistency goes beyond just organization and accessibility. It also offers tools to control access rights and permissions, as well as asset version control. It ensures that only authorized personnel can modify crucial brand assets, further enhancing the control you have over your brand's image.
Find Fast. Produce Faster.
When your top-level management is focusing on factors like ROI, customer satisfaction, customer retention, brand loyalty, and positioning, employees working under those teams need digital data for operational usage. With a DAM like Lariat Marketing Hub’s, remote teams can know exactly what’s available and where to find it, helping them easily retrieve the latest digital files without having to invest extra, unnecessary time.
A Digital Asset Manager also allows your sales teams to access the assets intended for their markets and hides those they don’t need. It ensures that you can prepare and collaborate on entire collections of assets for your upcoming events and campaigns securely, without sharing irrelevant information.
Focused Teams & Faster Operations
A streamlined Digital Asset Management solution reduces the dependency between various teams. With the centralization of digital files, any authorized team member can access the stored data from anywhere in the world, working in any time zone. This accelerates your operations and unlocks new opportunities for revenue growth.
With less time spent on managing and retrieving assets, teams can dedicate more time to their core tasks, ultimately leading to enhanced productivity and improved output.
With Lariat's DAM, you can strike the perfect balance between focus and speed, transforming your teams into a well-orchestrated unit that executes operations efficiently and effectively, regardless of geographical barriers.
Lariat Marketing Hub’s DAM
If you want to track asset usage, revisions, and approvals on assets, it’s time for you to invest in a Digital Asset Manager and save your creative and sales teams valuable time and resources.
With Lariat’s DAM, you can solve most of your digital asset management requirements with one tool. Get in touch with us to unlock creative workflows and enrich your employees’ work-from-home experience today!
Alt text: Lariat Marketing Hub’s DAM - the best Digital Asset Management solution to store digital files.
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