“Where is that creative?”
“Final, Final Final, Final V2, Final V3……”
“Ugh, I used the wrong video in the campaign, AGAIN”
If you’re a Marketing Director or work within a Marketing department, especially one within the manufacturing industry, these are probably just a few phrases that are like nails on a chalkboard to you, but that you also hear (or declare!) way more frequently than you’d like. Within the manufacturing industry, it can get even more confusing tracking which assets are supposed to go to which dealer and when.
Every day, assets go missing, and people make mistakes in placing the right creative at the right time! The creative team saves multiple versions of “Final” files and still ends up sending the wrong design. Trust us, it’s not just you because, boy, have we been there!
All of these can be solved with just one solution? Three words: Digital Asset Management. We like to call it a marketing hub, a platform that was created to make your work life easier so you and your team can spend your energy doing more productive and fruitful things!
Here’s how a marketing hub can help streamline your workflow so your team doesn’t lose focus:
Getting the Right “Final” File
The universal, unspoken law of company life is that the creative that you name “Final” is never going to actually be the final design. You can’t expect your team to keep track of all the variations that a file undergoes, but you also don’t want them to use the wrong design. Lariat’s marketing hub, or DAM, solves this problem by helping your team keep a record of each version of your file in a way that’s easily understandable by everyone on your team and prevents the use of an outdated version.
Secured & Leveled Access
There will be many assets that are only useful to certain teams that not everyone needs access to. DAMs provide various access measures that allow you to have more control over who can see certain files and who cannot.
Get ALL-IN-ONE
Many DAMs, like Lariat’s, offer various integrations such as Google Drive, Dropbox, etc., all in one place so you can have easy access without shuffling between tabs. It saves time and also prevents confusion as your team works with multiple storage systems!
Edit Assets Within Your DAM
That’s right! You can edit your files within your DAM itself, rather than taking them to their necessary software, saving a version there, then uploading it back into your marketing hub! For example, with Lariat, you can make changes like resizing, cropping, renaming and even converting the file format in the DAM itself!
All Your Assets: Sorted!
It’s easier to navigate your files when they are all sorted in related folders. With a DAM, you can sort your assets in various folders, but you can also design the layout of how your storage looks. This not only provides you with better navigation, but also helps in keeping everything tight so there are no stray files.
No More Losing Creatives
You can’t keep scrolling through your various communication channels like Slack, Skype, or Emails to find that one design that was sent to you months ago. With an advanced search filter like the one available in Lariat’s DAM, it’s easy to get the file you’re looking for in a matter of seconds. It’s definitely a game changer for both you and your team!
Let Your Designers “Actually” Design
In many marketing departments, designers spend at least one-third of their time sharing and resharing designs. This is usually because their teams need a different file, they don’t have access to what they need, or they can’t find the original email or channel message in which it was contained. Lariat’s DAM saves your designers from this everyday nonsense by making the digital assets easily accessible for the entire team.
Just imagine this, you have 10 projects or campaigns running and a team of 15 people working for various aspects of each project. Your CEO asks to see your best designs for your current campaigns to send to a colleague he’s in a lunch meeting with.
Your entire team scrambles scrolling through your email inbox and Slack channels looking for those designs because it’s an urgent request!
Now think of the same situation, but with Lariat’s marketing hub! Having a marketing hub allows you to have all of your creatives at the tip of your finger in a fraction of time, saving you and your team a lot of trouble and increasing productivity!
Want to try it for yourself? Start a free trial today!
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